Would it surprise you to learn that God also has a loyalty program? Better read the fine print!
Who doesn’t like to be rewarded? You work hard. You go to the office every day ? even if that office is in your basement, and you’re wearing a lovely top with floral accents by Louis Vuitton and pajama bottoms by Walmart plastered with tiny elephants.
We love being recognized for our achievements, and when these efforts are rewarded with cold, hard cash, or something that enhances our financial opportunities, or increases our discretionary time, we’re thrilled.
This is why the business world is deep into “loyalty” programs. Would it surprise you to learn that 90 percent of companies have some sort of rewards program? Of course, all major airlines and hotel chains tout their own loyalty plans: Fly X-number of miles on an airline and get a free roundtrip flight to Disneyland.
But smaller fish in the consumer pond are busy, too. Shoppers needn’t look too far to find “rewards” just for buying things, even necessities. Buy groceries at...
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