Know the No's

Know the No's

Sunday, March 26, 2017
| Ephesians 5:8-14

Product marketers know that simply telling people what is in the product is not enough. People will more readily buy something if they're happy about what is not in the product!


NO Parabens!

NO Sulfates!

NO Phthlates!...
You may not know what these things are, but if you see these NO items on a product, market research says you're more likely to say YES! You're more likely than not to buy their product!

For example, one nutritionist writes, "Would you eat your favorite breakfast cereal if you knew that it contained butylated hydroxytoluene (BHT), a product also used in jet fuel and embalming fluid?"

Probably not. So if the cereal box screams "NO BHT!" marketers know that you're more likely to buy their cereal than a competitor's, even if you've never heard of BHT and have no clue as to why it might be harmful! Never mind the faulty reasoning in the statement itself. The fact that BHT is used in jet fuel is not relevant to its use in cereal. Table salt, for example, is used to deodorize smelly tennis shoes, de-ice highways, kill weeds, whiten teeth, clean brass, clean the bottom of your iron and get grease out of a carpet.

In any event, you've no doubt...

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