You’ve no doubt heard the expression “burgeoning success” from time to time. It’s rare but it’s used. The Chicago Tribune used the phrase not long ago in a headline about the punk trio Gossip: “Gossip shouts out its burgeoning success” (April 14, 2007).
Halfway around the world, only a day earlier, the Noosa News, a small paper published in a coastal shire of Australia, used the word to describe the success of a local farmer’s market: “They started off as a small experiment aimed at giving local growers a platform for their produce. But the Noosa Farmers Markets are now a burgeoning success, attracting a wide variety of stallholders and customers.”
Burgeoning. Good word. But have you heard someone described as a “BIRGing success?” If you haven’t, thanks to author Jake Halpern, now you may.
In his book Fame Junkies, Halpern brings the psychological concept of BIRGing down to the pop-culture level. BIRG is ...
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