Bringing the Text to Life

God's Startups Psalm 111

God's Startups

Righteousness, covenant and redemption are divine innovations that are far greater than any human project.

At a Glance

We review some well-known startups that have become the lore of our recent cultural consciousness. Then we turn to some ancient startups that changed our relationship to God.

Editors' Pick

For material based on today's epistle text, see "Gesture Theology," August 20, 2006, at

"Great are the works of the Lord," says the writer of Psalm 111, "studied by all who delight in them" (v. 2).

Great are the works of Brownie Wise, Art Fry and Lonnie Johnson, studied by all who love stories of successful startups. These folks put energy and creativity into small projects that became really, really big.

Brownie Wise, for example, was a secretary at an aviation company in 1947. She began to sell brooms at parties in private homes to make a little extra cash. Soon she began to offer a product called Tupperware, and her "party plan" sales technique took off. Today, party businesses are thriving, offering everything from jewelry to candles to animated Bible stories.


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