Bringing the Text to Life

Rebrand: Life in the Spirit Romans 8:1-11

Rebrand: Life in the Spirit

We've been rebranded. The problem is that some of us may not know it.

At a Glance

It is not unusual for a business or major corporation to suffer an image problem and decide to rebrand. When rebranding occurs it often succeeds in polishing the corporate image. But sometimes it doesn't. In all of this, we find a metaphor for the work of the Spirit of God in our lives. "Rebranding" might be too weak of a term, however. In some ways, it's almost like a complete makeover.

Editors' Pick

For material based on today's gospel text, see "The Four R's," July 14, 1996, at

For decades, the Nissan auto company exported cars under the Datsun name. One of the hot cars of the 1970s was the Datsun 240Z, a sleek and graceful coupe with a powerful 2.4-liter, single-overhead-cam engine.

But over time, the Nissan people decided that they needed to strengthen their global image. People in America were buying Datsuns, not realizing that they were truly Nissans. So they decided to rebrand. Beginning with a major ad campaign called...

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