Bringing the Text to Life

Know the No's Ephesians 5:8-14

Know the No's

Our faith is about light, not darkness.

At a Glance

"No parabens, sulfates or phthalates!" Marketers these days are telling consumers what's not in their products, believing that customers are more likely to buy something if they know it doesn't contain anything harmful. The apostle Paul employs a similar strategy, reminding the church that some things do not belong in the life of the believer. Christians are children of light, not darkness.

Editors' Pick

For material based on today's OT text, see "When C Is Not Average," June 2, 1991, at


NO Parabens!

NO Sulfates!

NO Phthlates!...
You may not know what these things are, but if you see these NO items on a product, market research says you're more likely to say YES! You're more likely than not to buy their product!

For example, one nutritionist writes, "Would you eat your favorite breakfast cereal if you knew that it contained butylated hydroxytoluene (BHT), a product also used in jet fuel and embalming fluid?"

Probably not. So if the cereal box...

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