Trust God and Avoid Decision Fatique

Consumers now face so many choices, making a decision can be exhausting.

Amazon sells 1,161 different kinds of toilet brushes.

Not just 10 or 20 or even 500. One thousand ... 100 ... and 61.

That's a lotta scrubbers.

Jane Porter discovered this when she spent an evening trying to choose one for the bathroom in her new apartment. "Nearly an hour later," she writes, "after having read countless contradictory reviews and pondering far too many choices, I felt grumpy and tired and simply gave up."

She was suffering from decision fatigue.

Fortunately, after a good night's sleep, she went out and "happily bought the only toilet brush the local dollar store offered."

The one brush turned out to be the right brush.

We love having choices in 21st-century America, but too many options can exhaust us. Even worse, they can make us unhappy and cause us to flee from making decisions. Researcher Barry Schwartz calls this "choice overload."

And it's not just choosing toilet brushes that can overwhelm us. Even worse, an abundance of choices in our creative and professional...