Bringing the Text to Life

If Christmas Came Tomorrow Luke 2:1-14 (15-20)

If Christmas Came Tomorrow

Retailers seem to be advertising earlier for Christmas every year. But the real Christmas ads began 700 years before Christmas actually came!

At a Glance

A retail advertisement for the holiday season in 1918, almost 100 years ago, asks a provocative question.

Editors' Pick

For material based on today's epistle text, see "The Bethlehem Wall," December 24, 2008, at

Well, it's finally here. Just a few more hours and it will finally be Christmas. Children will soon be tucked in their beds, visions of Legos and X-Boxes dancing in their heads. When you're a kid, it seems as though Christmas is never going to come. For adults, however, it always comes too soon! In fact, doesn't it seem as though Christmas comes earlier every year?

It's easy to believe that advertisers keep pushing the Christmas envelope earlier each year. Last year it was Kmart kicking off holiday advertising on September 8 with a TV ad featuring a gingerbread man stalking a woman in an office. That was 108 days before Christmas, violating the unwritten retail rule that bars any advertising more than 100 days out.

But even 100 days...

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