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The Ahh Effect John 4:5-42

The Ahh Effect

Only one drink will quench the thirst of your soul.

At a Glance

We begin with Coca-Cola's ad campaign that focuses on the response thirsty people have when they take a sip of a cool beverage. We then move to someone traveling through ancient Samaria who, although very thirsty himself, offered water to someone in greater need. Ahh!

Editors' Pick

For material based on today's epistle reading, see "Taking Rescue for Granted," March 7, 1999, at

What is "Ahh!"?

It's not really a word. It's sort of an instinctive groan frequently uttered after we've taken a sip or a gulp of a refreshing beverage.

You're dying of thirst, and you grab a bottle of water, twist off the cap and take a swig. You swallow, and then you say, "Ahh."

Or, "Aaaaaahhhhh!"

Now the Coca-Cola Bottling Company has come up with a new advertising campaign that is designed to offer brand recognition across a number of the products they produce. Here is how one website describes it: "Coca-Cola has launched an innovative long-term effort intended to capture...

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