The Ahh Effect

If you're thirsty, you grab a bottle of cold water, twist the cap and take a swig. What do you say next?

What is "Ahh!"?

It's not really a word. It's sort of an instinctive groan frequently uttered after we've taken a sip or a gulp of a refreshing beverage.

You're dying of thirst, and you grab a bottle of water, twist off the cap and take a swig. You swallow, and then you say, "Ahh."

Or, "Aaaaaahhhhh!"

Now the Coca-Cola Bottling Company has come up with a new advertising campaign that is designed to offer brand recognition across a number of the products they produce. Here is how one website describes it: "Coca-Cola has launched an innovative long-term effort intended to capture the attention of teen audiences and boost engagement via not just one website, but 61 of them. The Ahh Effect campaign focuses on Coke and the response drinkers should have when taking a sip: an audible 'ahh.' In fact, that 'ahh' is employed as a sound effect on the sites used for this campaign, which feature videos, games and creative images. For example, visitors to one of the sites can use their cursors to move...