All-In Christians

So what's with all the John 3:16 signs that pop up on TV? Or the small Christian messages on shopping bags? Do they make a difference?

You've seen it on signs at NFL games.

On T-shirts.

Even on quarterback Tim Tebow's eyeblack.

John 3:16.

The most famous verse in the Bible, one that many people call "the gospel in a nutshell." In a nighttime meeting with a Pharisee named Nicodemus, Jesus says, "For God so loved the world that he gave his only Son, so that everyone who believes in him may not perish but may have eternal life."

Author Max Lucado calls this verse "an alphabet of grace, a table of contents to the Christian hope, each word a safe-deposit box of jewels."

Precious stuff, no doubt about it.

So why are we putting such treasures on the bottom of bright yellow shopping bags?

At the low-cost, "fast-fashion" clothing store called Forever 21, teenage girls fill yellow bags with the latest fashions. Discreetly printed on the bottom of those bags is John 3:16. No Scripture verse, just the reference. According to Forever 21, the inscription is "a demonstration of the owners' faith."

David Rupert is intrigued by these bags. On ...