Awe-ful Worship

Retailers sell more than $4 billion of “Christian” products annually. Most of it is junk.

Abreadcrumb & Fish.

Maybe you’ve seen this message on a T-shirt, strangely similar to the wording on a shirt from the teen retailer Abercrombie & Fitch. The words send a subtle message about the biblical story of Jesus miraculously feeding the 5,000 with a “crumb” of bread … and fish.

Makes the miracle very hip, very happenin’.

Or how about the “iPray” hats that mimic the iPod logo? Totally trendy. Also available for purchase are Christian versions of the Subway restaurant logo, the “Got Milk?” ads and the “intel inside” sticker.

Has Jesus gone Mad? As in Madison Avenue?

According to ABC News (December 16, 2009), American retailers sell more than $4 billion worth of Christian products annually. Many are very original, but a good number are spoofs of commercial logos or brand names. Many of these spinoffs are clear violations of trademark and totally illegal, but companies are often unaware that their names are being copied. Or they don’t want to put up a fight because they don’t want to be ...