Bringing the Text to Life
Last year Promenade Pictures released the animated movie The Ten Commandments. As part of their marketing, they commissioned Kelton Research to poll 1,000 people on their recall of Big Mac ingredients vs. Commandments. It appears that Ronald is keeping Moses in bondage.
Eighty percent of Americans knew the Big Mac had two all-beef patties while just over 50 percent knew “Thou shalt not kill” was a commandment. Only 14 percent knew all 10.
Even those who attend church or synagogue at least once a week have a bit of trouble naming them all. The top two mentioned commandments — Thou shalt not kill and Thou shalt not steal — were recalled by 70 percent and 69 percent respectively. The Big Mac was more memorable — 79 percent knew of its all-beef patties and 76 percent knew it came with lettuce.
Religious people get all bent out of shape if the Ten Commandments are pulled off courtroom walls, but they aren’t able to pull up the Decalogue themselves.