Job Finds His IDEO

God to Job: “News flash — you are there; I am here!”

“Oh God … please grant me an IDEO!”

You’ve never petitioned God in such a way? Bet you have. Maybe we can flesh out what that IDEO request is really all about.

You’re shopping at the Mall of America with your kid or grandkid or the neighborhood kids, or just your husband. They’re bored and restless. You plod along, looking at a dozen versions of the same picture frame. They start to wander. You don’t notice. You move on to a display of faux jewelry.

“What do you think of that, honey?” you ask. There’s no response. You turn. “Honey? Honey? — huh?”

Honey is nowhere in sight, and what’s worse, you have no idea as to where honey is, or where you are!

You need an IDEO (pronounced ee-day-oh) locator, a spatial IDEO locator. It’s that arrow that points to a red X on the mall map saying, “YOU ARE HERE!”

Think of that arrow, or IDEO locator, as a metaphor. For example: You’ve had a great weekend ...