Business leadership guru Steven Covey's The Seven Habits of Highly Effective People (New York: Simon & Schuster, 1990) has been on the New York Times bestsellers list for over 220 weeks. It has sold more than four million copies. Corporate America has snapped up Covey's books and tapes and lined up to attend his seminars as though he were offering them secret insider-trading information. So what is Covey selling? The evangelical message that doing well means doing good and that doing good means being good.
Covey is preaching that principles and morals, values and accountability, actually belong in the office. Although he is a devout Mormon, Covey keeps his morality checklist nondenominational. He insists that the qualities that result in "principle-centered leadership" include nothing more than fairness, integrity, honesty, human dignity, service, quality and excellence. In order for businesses -- or any other institutional entity -- to flourish and grow, they must undergo a moral...
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