Bringing the Text to Life
Gene Bolin wanted to start a new church.
Not just any church. A church for people who didn't go to church. Bolin wasn't into sheep stealing.
What to do? What to do?
Advertising wouldn't hurt. Here's how a New York Times article describes what Bolin did next:
"A production studio best known for irreverent cartoons for Saturday Night Live might seem an unlikely choice for church advertising. But the campaign for a fledgling Episcopal church in suburban Maryland is unconventional by design.
"The Rev. Gene Bolin said he wanted to reach non-churchgoing Generation Xers and baby boomers in Walkersville, an affluent town within commuting range of both Baltimore and Washington.
"'Our goal was to start a church that was aimed at people who don't go to church at all,' Bolin said, 'happy little cynics who basically stick up their noses to any sort of faith expression.' Eschewing traditional Episcopal terminology, which he says many people do not understand, Bolin calls himself pastor of the...