Where would we be without signs?
You probably don’t think about them that much, but you use them every day. They tell which streets are one-way, how fast you are allowed to drive, where to find a restroom (and which one is for your gender when you get there), when your favorite store is open, where to buy a meal, what dangerous areas to avoid, where to find a sale, and a zillion other things that are part of daily life.
Without signs, we’d be confused, unsure where we were, have no idea where to find our daily necessities and, a good bit of the time, actually lost.
But what happens when signs give a mixed message or simply make no sense? That’s the case more often than you might suppose. Recently Doug Lansky, author, columnist and occasional show host on the Discovery Channel, released a book containing photos of signs he and others have taken on travels around America and a number of other countries. Titled Signspotting, the book shows some signs that are...
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