Bringing the Text to Life

The Eternity Brand 2 Corinthians 4:13-5:1

The Eternity Brand

God provides for us "beyond all measure."

At a Glance

Google, Amazon, Apple, Tesla, Netflix, Airbnb, Facebook and Starbucks. These are top brands that have at least one thing in common, according to one observer -- "The power to connect deeply with people and bring about change. They can influence the direction of larger culture and make an impact on the way other businesses think and operate." The apostle Paul argues that the Eternity brand does much the same thing.

Editors' Pick

For material based on today's gospel text, see "Build a Bridge and Get Over It," June 8, 1997, at

Branding has changed. A hundred years ago, a brand was an identifying mark burned on livestock. You could look at a cow and see that it came from, say, the Triangle X Ranch.

Now a brand is a name, term, design or symbol that separates one product or company from another. We don't see Triangle X as much as we see Apple and Starbucks.

Today, brands are for consumers, not cowboys.

Can you hazard a guess as to what the top brands are...

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