Image Isn't Everything

An entire cottage industry has sprung up catering to people who want to look like a million bucks even though they don't have a million bucks.

Back in 1990, tennis star Andre Agassi, with his trademark flowing dirty-blond, lion-mane mullet, cut a commercial for the Canon EOS Rebel camera with the iconic tagline, "Image is everything." The spot featured Andre riding in a Jeep, smoothing back his hair and generally looking like the essence of California cool.

Problem was that Agassi's trademark hair was actually, well, largely not his. In his 2009 autobiography, Open, Agassi admits that he started losing his hair when he was 17, and was actually wearing a wig during the commercial and on the court -- and it cost him the 1990 French Open. Seems that Andre was worried about his hairpiece falling off in the middle of the match, so he played pretty stiff and got beat.

To his credit, Andre got real about his image after that and shaved off his hair, making his image all about what happened on the court. What he didn't know, however, was that his signature line, "Image is everything," would become the mantra of the first two decades ...