Bringing the Text to Life
In the past 10 years, Madison Avenue marketers have learned that all they have to do to sell something to the American public is to put "heart" into it. Check out all the new food labels that proclaim themselves to be "heart healthy" or "heart smart" -- a designation that usually means the food is lower in cholesterol and saturated fats, substances suspected of contributing to heart disease.
But hearts sell other things as well. Chevrolet claims to be the "heartbeat" of America. The state of Ohio attracts tourists by advertising itself as "the heart of it all." Bumper stickers declare everything from "I [heart=love] my Chihuahua" to "I [heart=love] my AK-47."
A lot of "New Age" mush focuses on creating a "happy heart" within people. Only good thoughts and pleasant feelings are allowed -- "happiness" is achieved by pretending there is nothing actually negative lurking about in our souls -- except for the misguided belief in the existence of those negatives.
Why are we so...